The Boycott, Divestment and Sanctions (BDS) movement arise out of Palestinian civil society 10 years ago to exert pressure on Israel to end its occupation of Palestinian land. We speak to three prominent leaders in the BDS movement to assess how effective this global campaign has been a decade after. They are Anna Baltzer, a Jewish-American author and activist for Palestinian human rights, Ali Hassan Abunimah, Executive Director of The Electronic Intifada, an independent online news publication focussing on Palestinian affairs, and Samah Sabawi, a Palestinian-Australian-Canadian writer, commentator, author and playwright.