BFM 89.9
The Business Station
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Guest: Helen Jambunathan, Director of Insight, Canvas8
Successful marketing campaigns today are those that resonate with the target audience, communicate a clear and compelling message, and achieve the desired goals.
Some of the factors that contribute to a hit or miss campaign are the relevance and timeliness of the campaign, the creativity and originality of the campaign, the tone and voice of the campaign, the use of appropriate channels and platforms, the measurement and evaluation of the campaign, to name a few.
To provide us with such insights today, we speak to Helen Jambunathan, the Director of Insight at Canvas8. She will also share with us the key trends that marketers should look out for, or avoid, and some examples of successful campaigns.
Photo Credits: Shutterstock
Presenter: Richard Bradbury
Producer: Carol Wong
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12:00, 17 Aug 2023
Guest: Helen Jambunathan, Director of Insight, Canvas8
Successful marketing campaigns today are those that resonate with the target audience, communicate a clear and compelling message, and achieve the desired goals.
Some of the factors that contribute to a hit or miss campaign are the relevance and timeliness of the campaign, the creativity and originality of the campaign, the tone and voice of the campaign, the use of appropriate channels and platforms, the measurement and evaluation of the campaign, to name a few.
To provide us with such insights today, we speak to Helen Jambunathan, the Director of Insight at Canvas8. She will also share with us the key trends that marketers should look out for, or avoid, and some examples of successful campaigns.
Photo Credits: Shutterstock
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
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Recent episodes
0
Latest Stories
Podcasts · Jan 24 · 45 mins
Animated Movies, Domesticated Animals & Dark Remakes
Podcasts · Jan 24 · 49 mins
Madness in Paris as Man City Squandered A 2-0 Lead Against PSG
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Paddington in Peru + Childhood Favourites