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The Business Station
Beyond Tokenism: How Brands Can Get DEI Right
33 mins·11:00, 20 May 2025
Beyond Tokenism: How Brands Can Get DEI Right
33 mins
·
11:00, 20 May 2025
·
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Guest: Nizwani Shahar, CEO, Havas Malaysia
Marketing shapes how people see the world, but too often, it excludes real voices or relies on stereotypes. Consumers now expect more. They want brands to be truly inclusive, not just in ads but in how they hire, create, and communicate. How can businesses move beyond tokenism and make inclusivity a core part of what they do? We explore this and more with Nizwani Shahar, CEO of Havas Malaysia.
Presenter: Richard Bradbury
Producer: Carol Wong
brand diversitydata-driven decision makingbrand inclusivitydiversityequityinclusionDEIcustomer engagementdigital marketing
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