Pink sparkly covers and entire aisles that just scream Chick Lit are often juxtaposed against weighty tomes and covers that are all about action and saving the world, so we wanted to explore the question of whether we're giving in to gendered norms on our bookshelves, and what that means for us as readers. Wading into the thicket with us on this one is Arvindh Yuvaraj, someone who has never bought into this notion.