In Malaysia's fast-evolving digital landscape, mobile messaging has become a key marketing channel for businesses to connect with their customers. With over 13.8 million Malaysians actively using WhatsApp, the instant messaging platform is quickly transforming into a powerful tool for brands to engage with their audience. As consumers increasingly demand personalised and instant communication, Click-to-WhatsApp ads have emerged as a game-changer for marketers, communication professionals, and sellers alike.

In this episode, we spoke to Dara Deng, Regional Manager of OTT Partnerships Development, APAC at Infobip on how this advertising approach is reshaping the market and what businesses in Malaysia need to know to leverage its full potential.