BFM 89.9
The Business Station
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An article on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.
Presenter: Kelvin Yee, Aiman Rashad
Producer: Loo Juosie
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Podcasts · May 16 · 12:00PM
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