Don’t Get Distracted by Tech, The Consumer Is Key

“Data is not insights; knowledge is not understanding. That’s something that people confuse. I’ve heard clients look at a table and say, “There’s an insight here,” and I go, “No, that’s a table, it gives you data.” (The table) doesn’t explain the ‘why’. The ‘why do people behave?’ Why do people love? Why do people want? The ‘why’ is the valuable bit from the dollar sense. Because once you understand the ‘why’, then it’s easy. But the data is what you have to interrogate.” Mário Braz de Matos, Flying Fish Lab.

On this episode of Marketing Mojo, Mário Braz de Matos, Co-founder and Managing Partner of Flying Fish Lab dives into the key lessons that consumer brands need to learn from the beauty industry's technological adoption and how it's shaping modern marketing practices.

Mario and Flying Fish Lab focus on what they call ‘Controlled Disruption’, and we tap into this, alongside his 30 years of experience working with brands such as Unilever, Coca-Cola, Estée Lauder, and Nestlé, to extract the key lessons mentioned above.

Among other things, we’ll dive into the increasing demand for hyper-personalization and the pivotal role of technology in transforming consumer experiences, as well as explore the impact of e-commerce to the potential of Gen AI technologies.

So, listen in as we explore key strategies in marketing innovation and how your brand can tap into changes in tech and consumer behavior in order to navigate the competitive and ever-changing business environment of today and tomorrow.

Presenter: Roshan Kanesan

Producer: Roshan Kanesan

Controlled Disruption Hyper-Personalization consumer experience beauty industry e-commerce