BFM 89.9
The Business Station
BFM 89.9
The Business Station
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Many people have been frustrated, stressed, and worried throughout the pandemic; the toy industry has benefited greatly from that stress. It turns out when we go through tough times, most of us want to feel like we’re kids all over again. Here’s how retailers can take advantage of that.
Presenter: Freda Liu and Richard Bradbury
Producer: Christine Wong
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The Toy Industry Proves Escapism Sells
Many people have been frustrated, stressed, and worried throughout the pandemic; the toy industry has benefited greatly from that stress. It turns out when we go through tough times, most of us want to feel like we’re kids all over again. Here’s how retailers can take advantage of that.
Presenter: Freda Liu and Richard Bradbury
Producer: Christine Wong
Share:
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