Brands that leverage on tools like Instagram, Snapchat, and TikTok understand the value of visual, interactive advertising. To cater to that demand, ExAR builds branded filters to connect users and advertisers in a fun yet effective way. We speak to Eswaran Mohan, one of the founders of ExAR, about using AR as a powerful marketing tool, the ups and downs of a rapidly shifting social media landscape, as well as plans to expand their reach as well as their clientele in the future.