BFM 89.9
The Business Station
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17 mins
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23 mins
It’s that time of the month when the folks from OpenMinds Resources take over the airwaves to keep us up to speed on what’s new in the digital space to help marketers better strategize their online initiatives. This time we discuss Facebook Household Targeting Ads, Facebook Insights, Facebook Messenger Ads and Snapchat Backdrops, Sound Effects and Clickable Links
Digital marketing updatesOpenMinds ResourcesFacebook Household Targeting AdsFacebook InsightsFacebook Messenger AdsSnapchat BackdropsSnapchat Sound EffectsSnapchat Clickable Links
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Events · May 13 · 4:01AM
ASEAN Gateway To Cross Border Payments
Events · May 13
ASEAN Gateway To Cross Border Payments
ASEAN’s digital payments sector is experiencing rapid growth, fueled by increasing smartphone use, fintech innovation, and a booming e-commerce landscape. Key markets like Indonesia, Vietnam, and the Philippines are leading the way, with major opportunities in digitizing MSMEs and expanding rural financial access. Consumers are shifting toward mobile-first behavior, embracing e-wallets, mobile banking, and digital banks that offer greater convenience and accessibility. ASEAN central banks are strengthening cooperation to enhance payment linkages through QR code integration and shared standards. A major initiative, Project Nexus, aims to make cross-border payments faster, cheaper, and more seamless, though challenges remain in aligning regulations and infrastructure. As digital transactions surge, cybersecurity becomes critical, with the need to protect users without disrupting the payment experience. Importantly, digital finance is helping bank the unbanked, especially in rural areas, where mobile money and fintech tools are providing people with their first access to formal financial services.How can ASEAN ensure inclusive growth as digital payments continue to expand?
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