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The Business Station
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When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor.
Presenter: Audrey Raj
Producer: Audrey Raj
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11:00, 10 Mar 2020
When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor.
Presenter: Audrey Raj
Producer: Audrey Raj
Share:
Recommended
Jan 20
·
43 minsHow Will Trump 2.0 Change America?
Jan 20
·
36 minsTop 5 at 5: RM160 Million Swindled By Rogue Lawyers
Jan 20
·
35 minsCan We Eliminate #3: The Flu?
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Recent episodes
0
Latest Stories
Podcasts · Jan 20 · 43 mins
How Will Trump 2.0 Change America?
Podcasts · Jan 20 · 36 mins
Top 5 at 5: RM160 Million Swindled By Rogue Lawyers
Podcasts · Jan 20 · 35 mins
Can We Eliminate #3: The Flu?