When you download a new app, do you read the Terms & Conditions of usage first? Why do some apps require access to your camera or your messages, and should you grant them these permissions? What do businesses do with our data? And as a business, is there such a thing as collecting too much user data? Alvin Toh, Chief Marketing Officer at Straits Interactive gives us a fascinating (and scary) look into the world of Data Protection and how we can better protect ourselves and our businesses in a data-driven world.