BFM 89.9
The Business Station
Recommended
20 mins
12 mins
24 mins
Every customer experience contains attributes that are both conscious - the rationale and quantifiable part of the experience - and subconscious. Both of these can evoke emotions. The subconscious experience is as powerful and important as the conscious one. However, most companies don’t have control over the subconscious aspect. USEA Global helps to provide solutions and control for the subconscious experience using a combination of sound, scent and sights.
Presenter: Richard Bradbury
Producer: Richard Bradbury
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