On this episode of Going Global, we shine the spotlight on I-Serve Group of Companies. The regional conglomerate is in the business of providing bill payment, low-cost airlines ticketing, express bus ticketing, telco prepaid top-up services and payment gateway solutions. We speak to I-Serve MD, Dato Alan Goh about their plans to create the biggest online shopping mall, and what I-Serve is doing to help corporations and individuals embrace e-commerce with their total e-commerce solutions.