BFM 89.9
The Business Station
From $400 to $52K a Month: Healthpro's Winning Pivot
35 mins·10:00, 3 Jul 2025
From $400 to $52K a Month: Healthpro's Winning Pivot
35 mins
·
10:00, 3 Jul 2025
·
Recommended
1 hr 27 mins
41 mins
46 mins
Guest: Rendy Alfuadi, Co-Founder and CTPO, Healthpro.id
Indonesia's healthcare system faces a critical staffing gap, leaving hospitals under-resourced while many medical professionals seek flexible work. Healthpro.id, an on-demand platform connecting facilities with vetted healthcare workers, is tackling this challenge head-on, having already deployed over 32,000 shifts since its launch.
Co-founder Rendy Alfuadi joins us to share their journey of finding product-market fit. He discusses the crucial pivot that took them from just $400 to over $52,000 in monthly revenue, their B2B business model that is already profitable, and their plans to scale towards a $2 million annual revenue target.
We discuss:
The strategic pivot that unlocked their rapid growth and profitability.
Their B2B business model and the unit economics behind it.
How they built a defensible moat in a high-barrier-to-entry market.
Their strategy for managing the supply of licensed healthcare workers.
Their future targets, including a $2M revenue goal and a potential acquisition exit.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan, Kishan Sivaswamy
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