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From Taylor Swift to BTS - The Power of Superfandom in Marketing
41 mins·11:00, 9 Apr 2024
From Taylor Swift to BTS - The Power of Superfandom in Marketing
41 mins
·
11:00, 9 Apr 2024
·
Recommended
35 mins
8 mins
Guest: Andrea Ng (APAC Insight Director), Canvas8
As shown by K-Pop or Taylor Swift concerts, fandoms are a powerful cultural movement that have their own economies that are mobilising across various sectors and across various markets.
On this episode of Marketing Mojo, we embark on a journey into fandom culture and how it is reshaping the landscape of branding and marketing across the region, it’s potential power in driving branding and marketing strategies and success, and how to tap into it with Andrea Ng, Asia Pacific Insight Director with global strategic insights agency Canvas8.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
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