BFM 89.9
The Business Station
BFM 89.9
The Business Station
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8 mins
2 mins
23 mins
Guest: Kiron Kesav, Chief Strategy Officer, Omnicom Media Group Malaysia
Video gaming is pretty prevalent these days, especially when mobile platforms make the hobby more accessible beyond the usual demographic. Yet, despite our parents, uncles and aunts also gaming on their mobile phones, some of them do not consider themselves gamers. This is one among many interesting discoveries found in the research conducted by Omnicom Media Group Malaysia titled ‘Unlocking Gamers in Asia Pacific’. We speak to Kiron Kesav, Chief Strategy Officer at the company to learn more about the outcome of the research, including Malaysians' game genre of choice, whether they like to game by themselves or with others, and their attitudes towards brands and advertising in video games.
To read the full research, please contact Anna Lissa Bantigue at alissa.bantigue@omnicommediagroup.com
Photo credit: Dean Drobot / Shutterstock.com
Presenter: Haniff Baharudin
Producer: Haniff Baharudin
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Getting To Know Malaysian Gamers
Guest: Kiron Kesav, Chief Strategy Officer, Omnicom Media Group Malaysia
Video gaming is pretty prevalent these days, especially when mobile platforms make the hobby more accessible beyond the usual demographic. Yet, despite our parents, uncles and aunts also gaming on their mobile phones, some of them do not consider themselves gamers. This is one among many interesting discoveries found in the research conducted by Omnicom Media Group Malaysia titled ‘Unlocking Gamers in Asia Pacific’. We speak to Kiron Kesav, Chief Strategy Officer at the company to learn more about the outcome of the research, including Malaysians' game genre of choice, whether they like to game by themselves or with others, and their attitudes towards brands and advertising in video games.
To read the full research, please contact Anna Lissa Bantigue at alissa.bantigue@omnicommediagroup.com
Photo credit: Dean Drobot / Shutterstock.com
Presenter: Haniff Baharudin
Producer: Haniff Baharudin
Share:
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