BFM 89.9
The Business Station
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8 mins
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23 mins
Guest: Kiron Kesav, Chief Strategy Officer, Omnicom Media Group Malaysia
Video gaming is pretty prevalent these days, especially when mobile platforms make the hobby more accessible beyond the usual demographic. Yet, despite our parents, uncles and aunts also gaming on their mobile phones, some of them do not consider themselves gamers. This is one among many interesting discoveries found in the research conducted by Omnicom Media Group Malaysia titled ‘Unlocking Gamers in Asia Pacific’. We speak to Kiron Kesav, Chief Strategy Officer at the company to learn more about the outcome of the research, including Malaysians' game genre of choice, whether they like to game by themselves or with others, and their attitudes towards brands and advertising in video games.
To read the full research, please contact Anna Lissa Bantigue at alissa.bantigue@omnicommediagroup.com
Photo credit: Dean Drobot / Shutterstock.com
Presenter: Haniff Baharudin
Producer: Haniff Baharudin
video game habits
gaming trends
gaming habits
gamers in malaysia
malaysian gamers
gaming in malaysia
advertising in video games
video game trends
ggwp
mobile gaming
video games
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21:00, 8 Apr 2024
Guest: Kiron Kesav, Chief Strategy Officer, Omnicom Media Group Malaysia
Video gaming is pretty prevalent these days, especially when mobile platforms make the hobby more accessible beyond the usual demographic. Yet, despite our parents, uncles and aunts also gaming on their mobile phones, some of them do not consider themselves gamers. This is one among many interesting discoveries found in the research conducted by Omnicom Media Group Malaysia titled ‘Unlocking Gamers in Asia Pacific’. We speak to Kiron Kesav, Chief Strategy Officer at the company to learn more about the outcome of the research, including Malaysians' game genre of choice, whether they like to game by themselves or with others, and their attitudes towards brands and advertising in video games.
To read the full research, please contact Anna Lissa Bantigue at alissa.bantigue@omnicommediagroup.com
Photo credit: Dean Drobot / Shutterstock.com
Presenter: Haniff Baharudin
Producer: Haniff Baharudin
video game habits
gaming trends
gaming habits
gamers in malaysia
malaysian gamers
gaming in malaysia
advertising in video games
video game trends
ggwp
mobile gaming
video games
Share:
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Recent episodes
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Podcasts · Jan 20 · 8 mins
Navigating 2025 Market Volatility
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GX Bank Grabs Growth On Their Path To Profitability