There are an estimated 500,000 newborns in Malaysia every year generating RM3.3 billion in maternity-related spending. Aiming for a slice of that market, Happy Preggie began with the mission of providing the first platform in Malaysia to connect today’s generation of educated and discerning young parents with a curated range of quality maternity health services and professionals.

The temptation to provide more offerings in adjacent areas is ever present to a startup in the product development stage. After a few forays, the company decided to return to its core mission of providing new parents with better knowledge of and access to health and wellness services, including areas of customer demand hidden by cultural taboos, such as post-miscarriage support.

We speak about gathering customer insight, refocusing the company’s offerings, the importance of mission, and much more in this conversation with Yoong Poh Joon, founder of startup Happy Preggie.

Guest Presenter: Nell Omar