BFM 89.9
The Business Station
If You Think Your Ads Are Inclusive, Think Again
21 mins
·
12:00, 22 Jun 2022
·
Recommended
Guest: Divya Acharya, Head of Solutions & Innovation Strategy, Xaxis APAC
The 2021 PageFair Adblock Report shows that Asia is the leading ad blocker user globally, with the majority of users citing bad advertising experiences as their motivation for using ad blockers. The key change marketers need to make? Looking for unconscious bias and actively championing diversity & inclusion in their campaigns
Presenter: Freda Liu
Producer: Christine Wong
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If You Think Your Ads Are Inclusive, Think Again
21 mins
·
12:00, 22 Jun 2022
Guest: Divya Acharya, Head of Solutions & Innovation Strategy, Xaxis APAC
The 2021 PageFair Adblock Report shows that Asia is the leading ad blocker user globally, with the majority of users citing bad advertising experiences as their motivation for using ad blockers. The key change marketers need to make? Looking for unconscious bias and actively championing diversity & inclusion in their campaigns
Presenter: Freda Liu
Producer: Christine Wong
Share:
Recommended
Jan 24
·
32 minsHow T-Cells Help With Tracking Cancer Treatment
Jan 24
·
29 minsPoly
Jan 24
·
37 minsServices: Malaysia's Escape from the Middle-Income Trap?
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Recent episodes
0
Latest Stories
Podcasts · Jan 24 · 32 mins
How T-Cells Help With Tracking Cancer Treatment
Podcasts · Jan 24 · 29 mins
Poly
Podcasts · Jan 24 · 37 mins
Services: Malaysia's Escape from the Middle-Income Trap?