What does it mean to modernise upon family legacy in a traditional space? For Emily Chin and Medalized, it meant moving from "big plastic trophies" to creative design and bespoke awards that aim to tell a brand's story. Now, as the "Legacy Curator" of Medalized, she's taking it one step further: experimenting with content creation.

We discuss:

• The family legacy in the "boring" awards industry.

• Her journey from accounting to starting Medalized. 

• The pivot from "big plastic trophies" to bespoke, custom designs.

• Her strategy for competing with low-cost manufacturing from China.

• The future vision: creating "meaning behind the awards" by expanding to content