BFM 89.9
The Business Station
Optimism in the Air: Asia's Marcom Industry Sees Robust Growth
21 mins
·
11:00, 21 Feb 2024
·
Recommended
Guest: Louise Veitch, Head of Southeast Asia, Aspectus Group
The marketing communications landscape in Asia, as with all things, is evolving, with its share of challenges and opportunities shaping its future. Technological advancements and shifting consumer expectations are at the forefront, with AI coming into the fold in content creation, targeting, and personalisation, despite ethical concerns about bias and brand reputation.
This brings to the fore the need for companies and marketing communications professionals to navigate technological changes while aligning their marketing strategies with consumer values, and leveraging new platforms and tools to stay competitive.
Speaking with us today on the key findings of Aspectus Group’s Marcom in Asia report is Louise Veitch, Head of Southeast Asia at Aspectus Group.
This report provides some insights on the state of marketing communications (marcom) in Asia, focusing on industry growth prospects, importance of digital channels, skills development and the evolving landscape of marcom strategies.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
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Optimism in the Air: Asia's Marcom Industry Sees Robust Growth
21 mins
·
11:00, 21 Feb 2024
Guest: Louise Veitch, Head of Southeast Asia, Aspectus Group
The marketing communications landscape in Asia, as with all things, is evolving, with its share of challenges and opportunities shaping its future. Technological advancements and shifting consumer expectations are at the forefront, with AI coming into the fold in content creation, targeting, and personalisation, despite ethical concerns about bias and brand reputation.
This brings to the fore the need for companies and marketing communications professionals to navigate technological changes while aligning their marketing strategies with consumer values, and leveraging new platforms and tools to stay competitive.
Speaking with us today on the key findings of Aspectus Group’s Marcom in Asia report is Louise Veitch, Head of Southeast Asia at Aspectus Group.
This report provides some insights on the state of marketing communications (marcom) in Asia, focusing on industry growth prospects, importance of digital channels, skills development and the evolving landscape of marcom strategies.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
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