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The Business Station
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The rise of social media has opened up an entirely new platform for news and media content. We speak to Chris Kristie and Michelle Tan, co-founders of digital media company Influasia, which owns websites World of Buzz, Lobak Merah, and NOODOU, about viral content, digital advertising, and overseeing content across three different language platforms.
Presenter: Lyn Mak
viral content
content sensitivity
advertising structure
sponsored content
original content
return on investment
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Influasia - A Recipe for Shareability
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·
09:35, 29 Apr 2019
The rise of social media has opened up an entirely new platform for news and media content. We speak to Chris Kristie and Michelle Tan, co-founders of digital media company Influasia, which owns websites World of Buzz, Lobak Merah, and NOODOU, about viral content, digital advertising, and overseeing content across three different language platforms.
Presenter: Lyn Mak
viral content
content sensitivity
advertising structure
sponsored content
original content
return on investment
Share:
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Recent episodes
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