BFM 89.9
The Business Station
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40 mins
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The rise of social media has opened up an entirely new platform for news and media content. We speak to Chris Kristie and Michelle Tan, co-founders of digital media company Influasia, which owns websites World of Buzz, Lobak Merah, and NOODOU, about viral content, digital advertising, and overseeing content across three different language platforms.
Presenter: Lyn Mak
viral content content sensitivity advertising structure sponsored content original content return on investment
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