SIRIM Berhad is one of Malaysia’s most recognisable yet least understood public institutions even as it celebrates its golden jubilee. Best known for certifying consumer and industrial products, it also plays a deeper role in supporting industrial R&D, standards development, and national innovation. Datuk Dr Ahmad Sabirin Arshad, SIRIM's former President and Group CEO reflects on SIRIM's legacy, his time at the organisation and Malaysia's industrialisation direction.