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Storytelling vs AI: Who Wins the Battle for Attention?
38 mins·11:00, 4 Nov 2025
Storytelling vs AI: Who Wins the Battle for Attention?
38 mins
·
11:00, 4 Nov 2025
·
Recommended
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23 mins
Guest: Dulya Wijeratne (Key Accounts Lead), Cult Creative
AI has made content creation instant, but it can’t make audiences care.
Dulya Wijeratne, Key Accounts Lead at Cult Creative, explains why smart storytelling, not smart prompts, is the key to cutting through the noise in today’s attention economy.
She shares how brands can combine AI’s efficiency with human empathy, why creators are appreciating assets rather than expenses, and how Southeast Asia’s creator landscape is redefining what authentic connection looks like in marketing.
Presenter: Richard Bradbury
Producer: Carol Wong
AI storytellingdigital storytellinghuman creativitycreator economyAttention Economycontent marketing
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