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Guest: Aaron Boey, Group CEO, Eu Yan Sang International Ltd
Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.
Presenter: Wong Shou Ning
Producer: Moh Heng Ying
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TCM Reaching A Brand New Audience
Guest: Aaron Boey, Group CEO, Eu Yan Sang International Ltd
Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.
Presenter: Wong Shou Ning
Producer: Moh Heng Ying
Share:
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