BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

The Big Mistake Founders Make About Business Models
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Guest: Neil Cheong (Co-Founder), Alvin Chin (Co-Founder), GUIDE
Many entrepreneurs mistake revenue for the business itself. But revenue is just one part of a much bigger equation. In this episode, Neil Cheong and Alvin Chin, Co-Founders of early-stage venture studio GUIDE, explain how a business model goes far beyond making sales, and why getting this wrong could derail your growth.
We cover:
Why revenue alone isn’t a business model.
How to design models that fit your value and capabilities.
The risk of copy-pasting models from other markets.
Why understanding cost structures is just as critical as sales.
How to evolve your model as you scale.
Whether you run a SaaS startup, DTC brand, or B2B service, this episode will help you rethink how your business truly makes money, and how to build a model that scales.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
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