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The Business Station
The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite
28 mins
·
11:00, 12 Nov 2024
·
Recommended
Guest: Chan Leong Teng, CEO, Skribble, Vary Yong, CEO, iFoundries
In this episode, we explore the Strategic Asia Marketing Alliance (SAMA), an initiative that seeks to foster collaboration in an industry often marked by competition. SAMA connects agencies across the region, aiming to combine local expertise with regional reach to deliver marketing campaigns that resonate with diverse audiences while maintaining brand consistency.
Chan Leong Teng, Founding Member of SAMA and CEO of Skribble, and Vary Yong, CEO of iFoundries, one of SAMA’s key members share insights into the vision behind SAMA, how it facilitates resource sharing and cross-market collaboration, and its potential to set new standards for marketing across the APAC region.
Presenter: Roshan Kanesan
Producer: Carol Wong
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The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite
28 mins
·
11:00, 12 Nov 2024
Guest: Chan Leong Teng, CEO, Skribble, Vary Yong, CEO, iFoundries
In this episode, we explore the Strategic Asia Marketing Alliance (SAMA), an initiative that seeks to foster collaboration in an industry often marked by competition. SAMA connects agencies across the region, aiming to combine local expertise with regional reach to deliver marketing campaigns that resonate with diverse audiences while maintaining brand consistency.
Chan Leong Teng, Founding Member of SAMA and CEO of Skribble, and Vary Yong, CEO of iFoundries, one of SAMA’s key members share insights into the vision behind SAMA, how it facilitates resource sharing and cross-market collaboration, and its potential to set new standards for marketing across the APAC region.
Presenter: Roshan Kanesan
Producer: Carol Wong
Share:
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Recent episodes
0
Latest Stories
Podcasts · Jan 24 · 45 mins
Animated Movies, Domesticated Animals & Dark Remakes
Podcasts · Jan 24 · 49 mins
Madness in Paris as Man City Squandered A 2-0 Lead Against PSG
Podcasts · Jan 24 · 43 mins
Paddington in Peru + Childhood Favourites