When a viral kiss-cam moment sparked internet sleuthing and a full-blown PR storm, most companies would’ve gone quiet. Astronomer didn’t. They hired Gwyneth Paltrow, yes, that Gwyneth, as their temporary spokesperson and flipped the scandal into a spotlight.

Brandon Lee, Co-Founder of Pandan Social, joins us to break down how this moment of chaos became a masterclass in narrative hijacking. We talk about opportunistic storytelling, the fine line between cringe and clever, and how brands can ride the wave without getting wiped out.