BFM 89.9
The Business Station
Audi And Volkswagen Resilient In This Challenging Market
24 mins
·
08:00, 28 Nov 2023
·
Recommended
Guest: Denyu Bostandzhiev, Managing Director, PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Cars Malaysia (VPCM)
Volkswagen AG have their work cut out for them marketing VWs, Audis and Porsches as affordable premium, premium and luxury cars respectively in Malaysia. This comes amid intensifying competition, declining purchasing power and a rapidly advancing EV industry. Denyu Bostandzhiev is the new MD for Porsche Holding Salzburg (PHS) Automotive Malaysia and Volkswagen Passenger Cars Malaysia - he talks about how he plans to meet his KPIs.
Presenter: Keith Kam
Producer: Moh Heng Ying
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Audi And Volkswagen Resilient In This Challenging Market
24 mins
·
08:00, 28 Nov 2023
Guest: Denyu Bostandzhiev, Managing Director, PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Cars Malaysia (VPCM)
Volkswagen AG have their work cut out for them marketing VWs, Audis and Porsches as affordable premium, premium and luxury cars respectively in Malaysia. This comes amid intensifying competition, declining purchasing power and a rapidly advancing EV industry. Denyu Bostandzhiev is the new MD for Porsche Holding Salzburg (PHS) Automotive Malaysia and Volkswagen Passenger Cars Malaysia - he talks about how he plans to meet his KPIs.
Presenter: Keith Kam
Producer: Moh Heng Ying
Share:
Recommended
Jan 17
·
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Jan 17
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47 minsA Tricky Away Tie At The Gtech for Liverpool?
Jan 17
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44 minsWolf Man + Scariest On Screen Creatures
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Recent episodes
0
Latest Stories
Podcasts · Jan 17 · 42 mins
Clean Slate - Yay or Nay?
Podcasts · Jan 17 · 47 mins
A Tricky Away Tie At The Gtech for Liverpool?
Podcasts · Jan 17 · 44 mins
Wolf Man + Scariest On Screen Creatures