BFM 89.9
The Business Station
Audi And Volkswagen Resilient In This Challenging Market
24 mins
·
08:00, 28 Nov 2023
·
Recommended
45 mins
43 mins
Guest: Denyu Bostandzhiev, Managing Director, PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Cars Malaysia (VPCM)
Volkswagen AG have their work cut out for them marketing VWs, Audis and Porsches as affordable premium, premium and luxury cars respectively in Malaysia. This comes amid intensifying competition, declining purchasing power and a rapidly advancing EV industry. Denyu Bostandzhiev is the new MD for Porsche Holding Salzburg (PHS) Automotive Malaysia and Volkswagen Passenger Cars Malaysia - he talks about how he plans to meet his KPIs.
Presenter: Keith Kam
Producer: Moh Heng Ying
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Audi And Volkswagen Resilient In This Challenging Market
24 mins
·
08:00, 28 Nov 2023
Guest: Denyu Bostandzhiev, Managing Director, PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Cars Malaysia (VPCM)
Volkswagen AG have their work cut out for them marketing VWs, Audis and Porsches as affordable premium, premium and luxury cars respectively in Malaysia. This comes amid intensifying competition, declining purchasing power and a rapidly advancing EV industry. Denyu Bostandzhiev is the new MD for Porsche Holding Salzburg (PHS) Automotive Malaysia and Volkswagen Passenger Cars Malaysia - he talks about how he plans to meet his KPIs.
Presenter: Keith Kam
Producer: Moh Heng Ying
Share:
Recommended
Jan 24
·
45 minsAnimated Movies, Domesticated Animals & Dark Remakes
Jan 24
·
43 minsPaddington in Peru + Childhood Favourites
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Recent episodes
0
Latest Stories
Podcasts · Jan 24 · 45 mins
Animated Movies, Domesticated Animals & Dark Remakes
Podcasts · Jan 24 · 49 mins
Madness in Paris as Man City Squandered A 2-0 Lead Against PSG
Podcasts · Jan 24 · 43 mins
Paddington in Peru + Childhood Favourites