Nearly 98% of the population in Malaysia are online, and over 25 million use social media — big numbers that reveal how deeply digital habits are shaping daily life in 2025.

From how we search, shop, and spend, to the growing influence of AI and mobile-first behaviour, the Meltwater 2025 Global and Malaysia Digital Report highlights where consumers are heading.

Joining us to break down the key findings and what they mean for businesses is Mimrah Mahmood, Vice President and Partner of Enterprise for Asia Pacific at Meltwater.