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Why Greytt Sees Huge Opportunity in the Overlooked 50+ Market

43 mins·10:00, 17 Oct 2024
podcast image

Why Greytt Sees Huge Opportunity in the Overlooked 50+ Market

43 mins
·
10:00, 17 Oct 2024
·

Recommended

Guest: Preethi Sanjeevi, Ramakrishnan CN, Co-Founders, Greytt

Are businesses and brands overlooking a vibrant and growing market? In this episode of Open for Business, we speak with Preethi Sanjeevi and Ramakrishnan CN, Co-Founders of Greytt—a platform that aims to offer curated services tailored to people over 50, starting with fitness, but eventually travel and much more.

We explore the story behind Greytt’s creation, what it means to redefine ageing, why this demographic is often misunderstood, and the opportunities they see in this underserved market. Plus, we dive into how the founders' backgrounds in digital marketing and tech are shaping their vision of targeting and serving people between the ages of 50 and 70.

Presenter: Roshan Kanesan

Producer: Roshan Kanesan

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