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Was Your School Good or Bad?
1 hr 23 mins
43 mins
Guest: Edward Au, Founder and CEO, Eber
Zero-party data (ZPD) is changing how businesses build trust and personalise experiences. Unlike third-party tracking, ZPD comes directly from consumers. Today, we explore its role in e-commerce, how brands can collect and use it effectively, the challenges involved, and its impact beyond online retail. Edward Au, Founder and CEO of Eber, joins us to discuss why ZPD is gaining traction and how companies can use it thoughtfully in a data-conscious world.
Presenter: Richard Bradbury
Producer: Carol Wong
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