BFM 89.9
The Business Station
Wise Move To Be Street Smart In Marketing?
36 mins
·
11:00, 28 May 2024
·
Recommended
43 mins
10 mins
Guest: Leonard Lim, Chief Strategy Office, Ideascape Consulting Group, Mohan Alagappar, General Manager, GBA Corporation
Today's Marketing Mojo episode explores the debate between being book-smart and street-smart, focusing on how street-smart strategies can transform marketing. While book-smart individuals gain a solid educational foundation that prepares them for the future, street-smart individuals rely on attitude, experience, and exposure to navigate real-world complexities. This episode discusses how street-smart approaches can enhance marketing efforts, driving higher sales conversions and ROI.
We speak with Leonard Lim, Chief Strategy Office, Ideascape Consulting Group; and Mohan Alagappar, General Manager, GBA Corporation, on what entails and makes a savvy street-smart marketeer, the key considerations and how to acquire a street-smart mentality and enhance street-smart marketing capabilities over time.
Leonard and Mohan are two of our 25 speakers at the upcoming BFM the 19th BFM Brandfest, taking place on the 3rd and 4th of July at the CCEC @ TheVertical, Bangsar South City.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recent episodes
0
Latest stories
Podcasts · Jan 22 · 2:00AM
Collektr: Raising Millions to Revolutionise Collectibles
43 mins
Podcasts · Jan 22 · 12:00AM
The Investment Opportunities In 2025 Despite Uncertain Markets
24 mins
Podcasts · Jan 21 · 11:30PM
The Story Is Right For Japanese Equities
10 mins
Wise Move To Be Street Smart In Marketing?
36 mins
·
11:00, 28 May 2024
Guest: Leonard Lim, Chief Strategy Office, Ideascape Consulting Group, Mohan Alagappar, General Manager, GBA Corporation
Today's Marketing Mojo episode explores the debate between being book-smart and street-smart, focusing on how street-smart strategies can transform marketing. While book-smart individuals gain a solid educational foundation that prepares them for the future, street-smart individuals rely on attitude, experience, and exposure to navigate real-world complexities. This episode discusses how street-smart approaches can enhance marketing efforts, driving higher sales conversions and ROI.
We speak with Leonard Lim, Chief Strategy Office, Ideascape Consulting Group; and Mohan Alagappar, General Manager, GBA Corporation, on what entails and makes a savvy street-smart marketeer, the key considerations and how to acquire a street-smart mentality and enhance street-smart marketing capabilities over time.
Leonard and Mohan are two of our 25 speakers at the upcoming BFM the 19th BFM Brandfest, taking place on the 3rd and 4th of July at the CCEC @ TheVertical, Bangsar South City.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recommended
Jan 22
·
43 minsCollektr: Raising Millions to Revolutionise Collectibles
Jan 21
·
10 minsThe Story Is Right For Japanese Equities
Download app
60,000 other podcasts in your hand
Recent episodes
0
Latest Stories
Podcasts · Jan 22 · 43 mins
Collektr: Raising Millions to Revolutionise Collectibles
Podcasts · Jan 22 · 24 mins
The Investment Opportunities In 2025 Despite Uncertain Markets
Podcasts · Jan 21 · 10 mins
The Story Is Right For Japanese Equities