BFM 89.9
The Business Station
"Don't do this." - Etika Group CEO Santharuban Thurai
"Don't do this." - Etika Group CEO Santharuban Thurai
Imagine this: You’re thinking about joining your friend’s company.
Until you notice he’s constantly posting about staying in the office till 11PM...
How does this change your perception of the brand and company? Is it a red flag?
Etika Group CEO Santharuban Thurai Sundaram is joining BFM Brandfest 2025 to give a masterclass on how great brands are built — from the inside out.
P/S: Tickets are sold out, but you can still join the @bjunction_ community on Instagram so you don’t miss the next one.
Presenter: Richard Bradbury
Producer: Carol Wong
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