It was down to frustration for Juli and Michael when they were moving house three times within two years. They were literally staring at street lamps and trees writing down contact numbers for Lori Sewa. Then it hit her that this is the 21st century when we have internet, why does she have to do this. Juli then discovered a business opportunity. Using the model of freight exchanges, Juli now provides a platform for returning trucks with no load as a way of cost saving and matching to customer’s delivery needs.