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从玩具到车载配件 — Trapo 谈市场发展策略

李宗蔚 Tzong, 联合创办人, Trapo | 李宗谕 Zare, 联合创办人, Trapo

09-Sep-21 06:00

从玩具到车载配件 — Trapo 谈市场发展策略

大马的公共交通建设并不完善,民众出门主要以汽车代步为主。具有玩具厂家族背景的两位年轻人,为了打造更环保的汽车脚垫,运用玩具制造的技术创办了Trapo。疫情之下,汽车行业备受冲击,车载配件的厂家亦受影响。Trapo推出了系列产品,满足后疫情之下的市场痛点,并把握机会努力拓展线下门店。在各大企业忙着发展电商业务时,反其道而行的Trapo加速布局线下商店,其中蕴含何种缘由?

Produced by: 连晋宏

Presented by: 王能杰&陈宏耀


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