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Near To 临期食品,临近适用期也正中消费者的心

10-Oct-23 10:00

Near To 临期食品,临近适用期也正中消费者的心

「临期」≠「过期」!临期食品店的概念,是近期才开始走进马来西亚市场的;但在中国,临期食品已然发展出了属于自己的销售生态。当想要摆脱清货压力的「供」,想衔接上能够接受临期食品的「需」,这中间就会需要一座像 Near To 的「桥梁」。因此,Near To 不单单代指临近过期;更指这个全新的市场概念,正中消费者的心。

 

图片来源:Canva

Produced by: 张康祺

Presented by: 张康祺


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