BFM 89.9
The Business Station
Recommended
43 mins
Guest: Julie Ng, CEO and co-founder , Vase.ai
Less than 40% of marketers employ consumer research to drive their marketing decisions, and it’s a massive misconception that consumer research is simply a luxury. In fact, consumer research should serve as the foundation of every business. Consumers are no longer affected by mass marketing approaches. How do you keep on top of ever-changing consumer behaviour and preferences after nearly three years of unprecedented disruption and being in a continual state of uncertainty? What’s the real value of consumer and market research, and what are the tools available in this new age of digitisation?
Image credit: Vitalii Vodolazskyi | Shutterstock
Presenter: Christine Wong, Arvindh Yuvaraj
Producer: Christine Wong
Share:
Recommended
Recent episodes
0
Latest stories
Podcasts · May 9 · 11:00AM
Inter Sinks Barca, PSG Awaits in Final
43 mins
Podcasts · May 9 · 43 mins
Inter Sinks Barca, PSG Awaits in Final
Podcasts · May 9 · 10:00AM
Stuff We Missed: Blood Brothers/Projekt U.F.O/Hacks + Funny People
46 mins
Podcasts · May 9 · 46 mins
Stuff We Missed: Blood Brothers/Projekt U.F.O/Hacks + Funny People
Podcasts · May 9 · 9:00AM
Top 5 at 5: How Do Malaysians Feel About Najib's Royal Pardon?
43 mins
Podcasts · May 9 · 43 mins
Top 5 at 5: How Do Malaysians Feel About Najib's Royal Pardon?