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Monopoly For Millennials: Relatable or Insulting?

Freda Liu | Audrey Raj | Christine Wong

14-Nov-18 12:00

Monopoly For Millennials: Relatable or Insulting?

Toy and board game company Hasbro has come up with a new version of their famous board game, Monopoly - specifically for millennials, complete with a tagline that reads, "Forget real estate, you can't afford it anyway." Are millennial-marketed products like this super relatable or just insulting?

 


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Tags:  leisureboard gamemonopolymarketing gimmickProperty, Real Estate, ConstructionEntertainmentManagerial Resources/DevelopmentEntrepreneur Resources/DevelopmentTechnology news, reviewsPropertyFilmEntrepreneurshipPersonal DevelopmentTechnologyTechSME


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