BFM 89.9
The Business Station
Giving Your Company Its New, Post COVID Look
9 mins
·
12:30, 15 Feb 2021
·
Recommended
8 mins
23 mins
9 mins
Burger King recently announced its new look - including its logo, packaging, and signage - for the first time in over two decades. In line with that, many other companies are using the COVID-19 pandemic as an opportunity to go full steam ahead with a major rebranding. Here’s how and why you may think of doing the same.
Presenter: Richard Bradbury, Arvindh Yuvaraj, and Christine Wong
Producer: Christine Wong
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