BFM 89.9
The Business Station
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43 mins
One of the most crucial elements in marketing is to seize opportunities to interact with your consumers, and using a current event to create relevant content is a phenomenon known as “trendjacking”. With the water disruptions all over the Klang Valley, a multitude of brands hopped on the bandwagon to do a little “trendjacking”.
Presenter: Audrey Raj and Freda Liu
Producer: Christine Wong
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