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Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Why Customer Champions Need to Be a Part of Your Marketing Strategy

Why Customer Champions Need to Be a Part of Your Marketing Strategy

Jan Wong, founder of OpenMinds Resources

23-Oct-20 12:00

Why Customer Champions Need to Be a Part of Your Marketing Strategy

Customer champions are a tremendous asset for any organisation. In most cases, people are far more interested in reading about your customers’ experiences than straight marketing materials. Customers are more relatable, and they’re more credible, too. People want to hear from their peers before they buy your product or service.

Produced by: Richard Bradbury

Presented by: Audrey Raj and Freda Liu


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Tags:  Customer championsmarketingstrategyinfluencersPersonal FinancePersonal DevelopmentManagerial Resources/DevelopmentPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurshipSME


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