The last decade was the peak for people with influential personalities - they have been telling consumers what to think and what to do, which is influencer marketing.

But lately, a new trend called de-influencing is taking over social media platforms.

What is de-influencing all about? We will be taking a closer look on what this trend is, and analyse research and findings to dissect whether consumers are becoming detached from influencer marketing.

Discussing this today is Eugenie Chan and Sarah Lian, Co-Founders of SuppaGood, a PR and influencer marketing agency.

Produced by: Lily Chai

Presented by: Roshan Kanesan, Richard Bradbury

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Categories:  technology,  economy,  managing,  entrepreneurs,  SME

Tags:  marketing,  branding,  influencer marketing,  social media,  digital marketing,