BFM 89.9

Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  Is Live Shopping The Future Of E-commerce?

Is Live Shopping The Future Of E-commerce?

Pablo Che León, General Manager for Southeast Asia, VTEX

27-Apr-22 12:00

Is Live Shopping The Future Of E-commerce?

According to Meltwater, more than 1.4 million social media conversations around livestream shopping took place in Southeast Asia last year, doubling the same period in 2020. A study by iKala also revealed that 33 percent of Singaporeans who shopped on social media platforms in 2021 did so because of its engaging experience, such as through live-selling. 


While live shopping may be one of the hottest ecommerce trends now, it seems like only smaller sellers are taking advantage of the trend, with many bigger online retailers still unsure of the impact of live shopping.  

Image Credit: Shutterstock | MAGNIFIER

Produced by: Richard Bradbury

Presented by: Christine Wong, Arvindh Yuvaraj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  business analysisentrepreneurshipSMEtrends and forecastsmarketstechnologytechfashionfood

Tags:  live shoppingecommercemarketingconsumer behaviour

Share this podcast

Play / Pause

Listen now : Inside Story

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Dato’ Indera Naresh Mohan, CEO, Trinidad Group Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Brandon Lee, Pandan Social

11:05 AM

Tech Talk

Tharma G, bWave.

12:00 PM

Enterprise Biz Bytes

Cilia Rasasegram. Chief Experience Officer, Kindler Employee Experience

1:00 PM

The Breakfast Grille Repeat

Dato’ Indera Naresh Mohan, CEO, Trinidad Group Malaysia

2:05 PM

Live & Learn

A Journal of Sabah’s Traditional Baskets

3:05 PM

Beyond the Ballot Box

UMNO Purge: How Will It Impact Our Political Landscape?

4:05 PM

Health & Living

Targeting Liver Cancer Directly

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

What Movie Would You Like To Be In?

9:00 PM

I Love KL

10:00 PM

Back To Back