BFM 89.9
The Business Station
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Guest: Jan Wong, Co-founder & Online Strategist, OpenMinds Resources
Influencer marketing has been gaining more traction with major brands engaging influencers to create awareness on their products or services. But how effective is this form of marketing? We speak to Jan Wong, Co-founder & Online Strategist at OpenMinds Resources to get his take on influencer marketing and how it can be leveraged for today’s businesses.
Image Credit: Shutterstock | paulaphoto
Presenter: Lily Chai, Richard Bradbury
Producer: Jeremy Ng
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