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Marketing Mojo: Marketing the NBA

16 mins·13:00, 25 Sept 2015
podcast image

Marketing Mojo: Marketing the NBA

16 mins
·
13:00, 25 Sept 2015
·

What are the key elements that make Sports Marketing successful? How do you develop a culture for a particular sport? The NBA marks its activities in our region, including a campaign to promote basketball as a sport-of-choice with children. 

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