Marketing Mojo: Marketing the NBA

Jim Wong

25-Sep-15 13:00

What are the key elements that make Sports Marketing successful? How do you develop a culture for a particular sport? The NBA marks its activities in our region, including a campaign to promote basketball as a sport-of-choice with children.

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Categories:

Tags: Marketing the NBA, Jim Wong, NBA, Asia, basketball, sports, sports marketing, children sports, NBA Asia

Today’s Shows

10:00 AM

Pick of the Pops (REPEAT)

EP511

12:00 PM

Bar None (REPEAT)

Hangzhou 2022 Preview ; Haresh Deol

1:00 PM

Ringgit & Sense (REPEAT)

Financial Literacy, An Essential Life Skill ; Clare Walker, Chief Executive Officer, Financial Industry Collective Outreach (FINCO)

1:30 PM

The Property Show (REPEAT)

New Solutions Needed To Solve Property Woes ; Dato' Jeffrey Ng Tiong Lip, Chairman, Rehda Research Institute

2:00 PM

Cruise Control (REPEAT)

The Curious Case of Cloned Cars ;Daniel Fernandez, Managing Editor, dsf.my

3:00 PM

By the Book (REPEAT)

The Booker 2023 Longlist Book Club

4:00 PM

The Bigger Picture (REPEAT)

Public Health: How Will Malaysia’s Vape Trends Lead To Nicotine Addiction Among Youths? ; Azrul Mohd Khalib, CEO, Galen Centre for Health & Social Policy | Associate Professor Dr Amer Siddiq bin Amer Nordin, Consultant Psychiatrist & Chief Coordinator, UM Centre of Addiction Sciences

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Eye on the Tiger ; Justine Vaz, Executive Director, The Habitat Foundation | SC Shekar, Photojournalist

7:00 PM

Back To Back (REPEAT)

8:00 PM

Track By Track (REPEAT)

9:00 PM

The Selector

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