Marketing Mojo- 4Cs of Mobile Marketing
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In tandem with mobile trend, Malaysia’s mobile penetration rate has scored a relatively high of 145% rate across other SEA countries. This shows that Malaysians rely largely on mobile communication in their daily lives compared to its neighbouring countries. The reason of this success will be explain further by Andrea Vogiatzakis where he will introduce us to the key 4Cs of mobile marketing which are channel, context, content and connect.
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