BFM 89.9

Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing Mojo - Building Mature Customers

Marketing Mojo - Building Mature Customers

Tony Lim | Pramesh Kumar

07-Oct-16 13:00

Marketing Mojo - Building Mature Customers

The Original Boat Noodle, the pioneer of the Thai-styled boat noodle concept in Malaysia, set up operations in 2014. The homegrown brand currently has 21 outlets across the country. To date, the outlets have cumulatively sold more than four million bowls of noodles. We learn from the founder, Tony Lim and Head of Marketing, Pramesh Kumar on the strategies put in place to extend the brand’s “shelf life” by creating mature customers who are beyond the hype of bowl stacking.


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  boat noodlethailandbowl stackingthai-styledConsumer Goods/ServicesRestaurants, Food ServiceCEO/Business leadersEntrepreneur interviewsFood, Beverage, Restaurants


Share this podcast




Play / Pause

Listen now : A Bit of Culture

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Datuk Seri Megat D Shahriman Zaharudin, President of the Paralympics Council of Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Kazumasa Nakashima, Global Mobility Service Philippines Inc

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Datuk Seri Megat D Shahriman Zaharudin, President of the Paralympics Council of Malaysia

2:05 PM

Live & Learn

Stay Home & Watch: An Online Citizen

3:05 PM

Good Things

tbc; tbc

4:05 PM

Health and Living

Doctor in the House: Are We Ready to Reopen Schools Amid Delta?

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

On The Ball

9:00 PM

A Bit of Culture

10:00 PM

The Flow