Marketing Mojo: Music for the People
Danny Loong
22-Apr-16 13:00
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Since its humble beginnings with just one live music bar, the Timbre Group has established not just a reputable name in the Singapore F&B scene but a music brand synonymous with promoting homegrown music talents. Now with the opening of its first regional outpost, we discover what the marketing machinery is in selling music to the people.
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Tags: live music, local brands, music branding