The ripple effects of COVID-19 on businesses are still being discovered as the days go by. Obvious effects are the massive issue of revenue and the increases in digital transformation. But a lot of relationships in business have also seen changes, what with the amount of pivoting and adjusting companies have had to do.

So today we had founder & CEO of affiliate marketing company Involve Asia, Jimmy How, on the line to discuss another factor of how businesses have been affected - how the various companies in their affiliate programme have been performing, how that in turn has affected Involve Asia, and the future of marketing in general. 

Produced by: Christine Wong

Presented by: Jeff Sandhu and Audrey Raj

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  marketing,  sensitivity,  affiliate,  advertising,  covid-19,  coronavirus,  CMCO,  Media, Marketing, Advertising,  CEO/Business leaders,  Entrepreneur interviews,  Personal Finance,  Personal Development,  Managerial Resources/Development,  Entrepreneur Resources/Development